FF02 I Want

FF02 I Want 150 150 Ben Coker

Friday Focus #2

I Want

Good morning and welcome to this week’s Friday Focus.

Today I’m going to talk about a very curious word and that word is want. We often say I want something like I want a new car or I want a new job, or I want to go out today.

And we also talk about people who we’re providing services to as to whether they want our service or whether they need it. And there’s a general saying that people will buy what they want rather than necessarily what they need.

There are some exceptions, of course, because I don’t think most people want to buy petrol or diesel. What they need is something that the make their car go. But want is a word that is difficult to deal with because the meaning of want is to lack or to not have.

So when you say I want something, your subconscious interprets that as I don’t have that something. And so it takes no action, because that’s just a statement.

You can also interpret it as you’re saying I want something, as I lack something. In other words, I don’t have it. Again, it’s a statement. It’s not a command. It’s not telling your brain to take the action that it needs to take in order to achieve what it is that you don’t have.

And then what happens when you say I don’t want, I don’t want, means I don’t lack something. Again, it’s just a statement. It’s not command. So when we say, when we repeat to ourselves over and over again that I want this, I want that, I want something else. The brain says, yeah, fine. Okay. You don’t have it. What do I need to do about it?

So no action happens. You don’t take action. Your subconscious doesn’t prompt you to do the things that need to be done in order to get that thing which you lack.

So Friday. Focus. Today is about thinking of another word. When you think to yourself over this weekend, I want X, Y or Z, try and focus on a different word. For example, I desire a new car. Now that will give a totally different message to your brain to say, that’s something I, as your subconscious, need to work on because you are looking for a new car or whatever it is.

That’s just an example. Think about that. What is it that you want that you’re telling your brain you don’t have? See you next week. Bye.