Goals vs Targets

Goals vs Targets 150 150 Ben Coker

Goals vs Targets

Why S.M.A.R.T goals aren’t that smart

There’s a problem with goals – or at least the way most people set them and it’s most evident in so-called ‘SMART’ goals.

You  see where people go wrong is to embed something else in their goals which tends to make them stressful and inhibiting.

Goals are really important. A ‘goal’ is something you want to achieve (not by the way something someone else wants you to achieve) but which you aren’t quite sure how to do or what resources you need to do it. A goal is (as Phil Olley would say) an ‘Awesome Special Mission’ which contributes to your overall vision or dream you have for your life right now.

‘Smart’ goals are really just actions you have to take or activities you have to perform in order to reach your Goal. You know how to do them and what you need to facilitate the action.

So you and I have a vision (or visions) goals to achieve it and actions we need to take. But now we need to get on with it. The measures of ‘when’ and ‘how much’ come in. We need to set Targets. In the video I explain what goes wrong.