What IS Coaching?

What IS Coaching? 150 150 Ben Coker

What IS Coaching?

What does it mean and why is it called ‘coaching’?

Many people are described as or describe themselves as ‘Coaches’ of one type or another. The response “I’m a Coach” when you or I ask what someone ‘does’ is getting a bit like “I’m an Accountant” or “I’m an Engineer” which don’t really mean much, if anything. 

We’re supposed to understand what ‘I’m a Coach’ means. Of course they may add ‘Life’ or ‘Business’ or ‘Personal’ in there to give us a clue, but what does a ‘coach’ actually DO?

In 4 minutes I’ll do my best to explain . . .