Why Coaching doesn’t work

Why Coaching doesn’t work 150 150 Ben Coker

Why Coaching doesn’t work

People tell me coaching doesn’t work – why?

“It doesn’t work” or sometimes “It doesn’t (or won’t) work for me”. Well the truth is  it doesn’t – if you expect it to be something done to you or done for you.

You see all a coach or mentor can do to help you is show you what to do and how to do it – or where to go and how to get there. The hard truth is that if you or I wish to achieve something we – not out coach or mentor – have to take action.

Coaching is expensive. It takes a lot of time and effort – on both sides of the bargain. The money is really incidental but reflects the investment the coach has made into learning and practising their craft, which is to develop the ability to help those who need it.

Coaches will always give help to those who ask for it but it’s entirely the client’s responsibility to do the work which needs to be done and take the action which needs to be taken. If the client doesn’t follow the guidance and recommendations made by the coach or mentor, then obviously ‘it’ won’t work!